Last week I attended a party hosted by Wet n Wild to celebrate the launch of their new app called 'Steal The Look'. The app allows you to do just that, simply take a photo of a makeup look that you want to re-create and the app promptly delivers a list of Wet n Wild products that can be used to 'steal' the original look. Pretty cool, right? After playing around with the app and a few magazine clippings, I headed to the makeover station where I was reminded why I love Wet n Wild so much – their eyeshadow palettes. There aren't many brands out there that offer high performance cosmetics at a cost that even a 12 year old could afford, and yet Wet n Wild proves that it's possible with their Color Icon Collection. I snagged 2 of these palettes while at the party – Comfort Zone ($5), an earth-toned palette comprised of 8 shadows and Tunnel Vision ($4), a 5 shadow palette perfect for creating a dramatic smoky eye. Both palette's are stunning, containing highly pigmented shadows that are smooth and easy to work with – well, with the exception of 1 slightly chalky shadow.
Comfort Zone is so versatile, even coming with a guide on how to achieve 4 different neutral eyes on the back of the palette – although I'm proof that more looks can be created. The highlight of this palette is the Definer in Column 2, it's a brown shadow with a teal duo-chrome that is almost as good as MAC's Club, I drool a little every time I look at it. And I'll just announce this quietly... it's quickly becoming my Holy Grail palette – sorry Naked2 :|. Tunnel Vision on the other hand represents a very specific type of palette to me, and ironically I guess that it's true 'Tunnel Vision', but it's the palette I'll reach for when I want that classic dramatic smoky eye. The silvers are simply to die for and I love the subtle glitter in the Crease shade, but there are a few shadows on my naughty list from this palette. Albeit beautiful, the Crease shade is slightly chalky, as you can tell from the swatch, making it difficult to work with and is too similar to the Definer shade. What this palette really needs is a true black to replace the Definer shade – but I know all of you beauty junkies have a true black shadow in your repertoire so who cares.
And since you are dying to try them out now that you've seen the swatches I'm about to make it a whole lot easier with a Giveaway that contains these and a slew of other Wet n Wild products, separated into a eye and lip prize! Simply click here to enter (Ends 10/10/14).