Drugstore beauty brands have truly brought their A-game this Spring season, in both colour and skincare – and that is especially true for one of the biggest drugstore umbrella brands, Proctor & Gamble. This Spring their line-up of beauty giants including Olay, Covergirl, and Pantene, to name a few, have released luxury-inspired products at a fraction of the cost.
I've long dreamt of the day that I could walk into a drugstore and purchase a hydrating overnight mask, and thanks to Olay's launch of the Regenerist Luminous Overnight Mask that day has finally arrived. It should come as no surprise that moisturizing masks are my thing, especially when in gel form, and the Regenerist Luminous Overnight Mask ranks high on my 'you need to own this or you'll die' scale. The hydrating gel is formulated with vitamin B3, Mulberry extract, and humectants, which are absorbed quickly and work late into the evening to produce a glowing, hydrated complexion come morning. Olay's Regenerist Luminous line also makes room for the brands first Daily Facial Oil, a blend of nine naturally-sourced oils that condition and protect the skin to reveal a luminous complexion. The oil has a much thinner consistency than those currently occupying my vanity, however it will be a go-to this summer when I'm in need of a lightly moisturizing, fast absorbing oil – plus the orange scent is divine.
Spring also places a heavy focus on bright, airy makeup, and perfectly tamed, never frizzy hair, which can be a tough achievement when you're on a budget. However, the latest releases from Covergirl and Pantene make looking and feeling good this season simple and totally affordable. Covergirl's Global Creative Design Director Pat McGrath developed an updated colour palette of 36 ultra-pigmented shades, dubbed the Colorlicious Lipsticks, curated into four colour families making it easy to find the perfect colour for every occasion. My top pick for Spring: Temptress Rose, a beautiful and flirty, every day medium pink shade – which also pairs beautifully with the white liner trend. Finally, to tame and control unruly hair there is the new Dry Defy line by Pantene, which features a shampoo, conditioner, and velvet hair creme. When used together in a routine this line keeps my hair intensely hydrated and frizz-free, boasting a glistening sheen. However the line is quite brilliant alone as well – the Velvet Creme transforms from creme to water when worked between the hands, then provides a micro-seal to the hair when applied, which prevents loss of future moisture. This Spring/Summer humidity and dryness are no match for this new army of drugstore products.
Have you seen these new releases in store?