Wednesday, January 7, 2015


My views on beauty, blogging and life have changed a lot over the course of 2014. As most of you have probably already noticed I've been the most indecisive person, with everything from the blog to love. I changed the name of my site then reverted back to THE PRETT¥ VAIN within a week, stopped blogging entirely for two months and was absolutely stunned that you all stuck by my side.  I'm entering 2015 with a much clearer mind, and a focus on the aesthetic I've been sharing with you over the past few weeks. But 2014 wasn't a complete rollercoaster ride – there were a number of products that stuck with me through thick and thin, along with a handful of new releases that completely changed my beauty game.

At the age of 25 I finally cemented a skincare regime that I've grown to love. My focus this year truly was on my skin – ensuring it looked flawless without an ounce of makeup. And while I'm not completely there, I'm pretty damn close. I owe that perfected skin to one product in particular, the Caudalie Vinoperfect Radiance Serum. This serum is highly concentrated with Viniferine, which helped to reduce the appearance of dark spots caused from those pesky period pimples I get around that time of the month. It also improved my skins overall radiance, giving me a fresh and bright complexion. I also enhanced my complexion through the use of face masks, which I tried by the hoards. Two of my absolute favourites were the Boscia Luminizing Black Mask and the Peter Thomas Roth Pumpkin Enzyme Mask. They both give my skin an instant pick me up when it's looking dull or I've partied a little too hard.
Complete reviews can be found here: luminizing black mask, pumpkin enzyme mask

For makeup I kept things classic and polished with a focus on finding the perfect foundation – and I somehow ended up with three I can't live without. I was hooked to the Make Up For Ever Face & Body Liquid Makeup all spring/summer thanks to it's lightweight, long-lasting formula, and fall/winter has been all about the Smashbox Camera Ready BB Cream, which came as a complete shock to me – you can see my full review here. The final foundation I've been addicted to is the Marc Jacobs Beauty Marvelous Mousse Transformative OilFree Foundation – nothing perfects my skin like it, unfortunately it's matte finish has a drying effect on my already dry skin meaning I can only wear it once or twice a week.

The rest of my look has maintained an ease and simplicity that I've really come to enjoy. I've developed a stronger brow game thanks to the Anastasia Beverly Hills DipBrow Pomade, a quick 2-minute Mary-Kate Olsen eye thanks to the Make Up For Ever Aqua Matic in Diamond Golden Grey and Satiny Warm Brown, and found the perfect everyday lip colour in MAC's Lipstick in Lipblossom. And although I'm not entirely sure whether it's appropriate to include in this years game changers, as I know it's going to be a sell-out for 2015, the Smashbox Double Exposure Palette has given me everything I could ever want in an eyeshadow palette and more. Fourteen shadows that transform to twenty-eight with the simple addition of water! I could say more... or you can read my full review of it, seen here.   

My hair game was turned upside down this year when I decided to chop it all off – and with the chop went my incessant need for hair products. But there were three products that made my life a little easier and my hair a little sleeker. For starters I gave myself a weekly hair routine – a deep cleanse with the Bumble and Bumble Sunday Shampoo to rid my locks of any excess product, followed with the Bumble and Bumble Creme de Coco Masque to help restore it's moisture. On days when I decided to blow-dry and heat-style my hair I turned to the Living Proof Prime Style Extender. It is simply the best at keeping frizz at bay, smoothing ends and extending your style – an absolute must have for, well, anyone with hair. I can't decide whether I'll be growing or trimming for 2015, but these products will most definitely stick with me.

Sometimes the etc is the most important part, completely pulling a look/vibe together – and that couldn't be more true for these three stunners. First, an innovation in self tanning that has kept my pins bronzed and my shimmer level high, the St. Tropez Self Tan Luxe Dry Oil. I've spoke a lot about the Karora Express Bronzing Mousse, but this luxe oil is great for overnight use when you want to wake up to glowing, 'post-vacation' skin, and has been my go-to before parties – you can tan as you dance, and the shimmer makes your skin look radiant from a distance. The other ever important etc is your signature scent. I've been drawn to sensual, dark, verging on too masculine perfumes this year, and topping my charts are: Nirvana Black by Elizabeth and James and Atelier Cologne in Vanille Insensée Cologne Absolue. Both fragrances offer a different vibe, while still containing my favourite notes, vanilla and wood.

Safe to say I've allowed the minimalistic, 'homie' side of me come out in full effect this year.
What are some of the products that changed your beauty game in 2014?


AM¥     XO


  1. I just started to use the Anastasia Dipbrow pomade too and I've been loving it!! It makes putting on my brows so much easier. :)

    xo - Sheila

    1. Agreed! The only thing I kinda hate is that now I have to wash my eyebrow brush in between uses :(
      But the effect is so good I'll just suck it up!

  2. The Smashbox palette is so stunning and full of beautiful shades.

    1. Ahh I know! This is the 'Naked' palette of 2015 – gunna be a craze for it!!!